How to create a good reputation?

In Finland police have a good reputation. That is a fact, if we believe in inquiries and barometers. But reputation do not come unassisted, the reputation has to be built somehow. 

Police officers built reputation everyday, when they are doing their work in the field. A big part of police work is to communicate with ordinary people in ordinary matters. Everything that police does, do not relate to something "bad", like violent crimes. So, every police officer builds police reputation by doing his work well, that is communicating with ordinary people. That’s the best PR that organization can get.  

Sonja comment my first writing. She had red that police’s reality shows has increased the number of applicants to Police School. That is true. The number of applicants did increase when that TV -serial started. TV has increased polices good reputation by showing the basic police work. In that show police does its everyday work well, and that increases its good reputation.

Does good work built good reputation in every organization?