And the winner is...

OK, lets be honest. I've been little provokative about question of professionals. As we heard in yesterdays lecture, you can recognise professional PR person from his work. Amatheurs are using one way model, and professionals are using two way model... hmmm??

The best way to put two way model into practise is to get close to your audience. That's how you can reflect on their reactions. And who are close our audience (in police "business")? That's our police officer's who works in the field. Not bossess or me myself who are working mostly at the office. And media - as we have heard, massmedia don't actually reach all the people, only those who are using that media... And I, as a professional PR worker, am taking care of that the field officers knows this fact - two way communication is the best way to do PR work, and also the best way to prevent crimes too. Simple as that? All I need to do is teach this fact to our staff. And that should be easy (yeah, right...).

So the best way to do police work and policePR is to be close to our customers - normal people. That's why Finnish Police is at the Facebook, or at the YouTube, or at the IRC... in every place where people are nowadays. And the keyword is.... Social Media!

Who is a professional PR -person?

That is a question, that I have made several times to myself. Who can tell me the right aswer? Am I professional when I have studied enough organizational communication? And what is enough...?

Salla commented my blog and wondered how police officers are trained to work with media. Simple answer is, that the averidge is that they haven't trained it almost at all. Allthough it seems that they can handle those situations well and they know what they do,  it is a result of training in practise. Most of police officers can handle the media well because they have done it so many times. So, question is, are they professionals? Are they PR -people?

I think they are, because as I have tried to point out in my posts, the right way to think about PR work in practise is to think that all the staff are doing PR every day. The best "commercial" to organization is good and happy staff...