That is a question, that I have made several times to myself. Who can tell me the right aswer? Am I professional when I have studied enough organizational communication? And what is enough...?
Salla commented my blog and wondered how police officers are trained to work with media. Simple answer is, that the averidge is that they haven't trained it almost at all. Allthough it seems that they can handle those situations well and they know what they do, it is a result of training in practise. Most of police officers can handle the media well because they have done it so many times. So, question is, are they professionals? Are they PR -people?
I think they are, because as I have tried to point out in my posts, the right way to think about PR work in practise is to think that all the staff are doing PR every day. The best "commercial" to organization is good and happy staff...
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