There are many ways how police as an organization is trying to influence people. Today the best way to try to find the right target group is to go to the social media. It is not the most common way for a public organization as you can read from Jaakko's blog - Public Organizations and PR. But Finnish Police is in the frontline as an public organization in social media.
Just today police have published a short film in YouTube. You can find it here. This is a new way to do Police PR.
I voted in your poll. Actually, at the moment I'm doing an analysis of conversations in Police's Facebook page. If I can do it in time, there's possibly some blog material I'll write about.
VastaaPoistaAnd I think I'll write a post later about this video as well...
I think the video was succesfull and almost moving too although it has got a lot of negative feedback. Are we really so cold that we have to see blood, bites of intestines and smashed cars until we wake? I even share the video in my facebook profile. I find it really positive that Finnish police is involved in the social media. The police take its place in youtube smartly and bravely.
VastaaPoista